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What is Psychographic Segmentation?

What Is Psychographic Segmentation

A key ask of running a successful business is customer satisfaction.  Customers are the backbone of any business and their aspirations matter the most. But the problem is that all customers are not the same. They vary significantly in their tastes, preferences, lifestyle, and other characteristics. Also, their wants keep […]

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How Artificial Intelligence is Changing the Retail Experience

How Artificial Intelligence is Changing the Retail Experience

Artificial Intelligence (AI) has dramatically changed the retail industry. Still, the progress and advancements brought about by AI are just a trailer of its true potential. Online stores have started outnumbering the traditional brick and mortar stores. Covid-19 pandemic has further catalyzed the situation. AI can help both online and physical […]

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