Babel operates artificial intelligence platforms, such as Isda AI (HyperPersonalized Customer Engagement & Retention Platform), Isda BI (Enterprise-wide Data Visibility & Decision-Making Platform) and Isda NLP (Advanced Natural Language Processing Platform), to help enterprises solve their most critical business problems.
In addition to the above, in order to provide our services to our customers, we will also collect additional Personal Information, through our cookies placed by our customers on their own websites or mobile applications or from website or mobile applications third-party partners authorized to collect such Personal Information. This Personal Information is collected only if you accept the cookies for such purposes described in Section 4.
To collect Personal Information using website, Babel relies on various customers or third-party partners to collect the following Personal Information:
To collect Personal Information using a mobile application, Babel relies on various customers or third-party partners to collect the following Personal Information:
Babel collects Personal Information for a variety of purposes, including the following:
We may also use the Personal Information in connection with the services rendered to our customers, and notably:
When processing your data, we will only process the data necessary for the purpose for which it was collected. Where required or permitted by
applicable law, we also use or disclose your Personal Information to limited and trusted third parties when we believe, in good faith, that such
use or disclosure is reasonably necessary to
(i) comply with the legal obligation bearing on Babel,
(ii) enforce or apply the terms of any agreement to which we are a party, or
(iii) protect the rights, property or safety of Babel, Babel customers, or others.
We may share your personal Information with our affiliate entities and other third-party partners, providers, vendors or contractors acting on our behalf and under our instructions, whether located within or outside of the European Economic Area (“EEA”) and UK , for the purposes of operating our business, delivering, improving, and customizing our Website as well as our products and services, sending marketing and other communications related to our business and when needed, with your consent. Therefore, we may share Personal Information in the following ways:
Where mandated or permitted by applicable law, such as to comply with a subpoena, court orders and regulations or similar legal process, we will
disclose your Personal Information to law enforcement officials, government authorities or other third parties, located inside and outside of the EEA and UK, where such disclosure is in accordance with due process of applicable law(s) and binding upon Babel, to the extent necessary to comply with legal process or meet national security requirements, protect the rights, property, or safety of Babel, its third party partners, you, or others.
The website may contain links to third-party websites that are operated by entities or persons outside of our control. Your activities on those third-party websites will be solely governed by the privacy policies and procedures of those third parties. Babel takes no responsibility whatsoever for the content or information practices of such third parties and encourage you to review the privacy polices of these third parties before disclosing any information on their websites.
We will retain your Personal Information only for the necessary duration to fulfil the purpose for which it was collected in accordance with Section 4, as well as necessary to comply with our business requirements, legal obligations, resolve disputes, protect our assets and enforce agreements
to which Babel is a party and will delete your Personal information further to this period.
We will delete your Personal Information as long as such Personal Information is no longer necessary for the purposes in Section 4. Otherwise, we will delete your Personal Information for a period of 13 months from the date of collection.
The security and confidentiality of your Personal Information is important to us. We implement appropriate physical, administrative, and technical measures and safeguards designed to protect your Personal Information from loss, theft, misuse, alteration, unlawful or unauthorized access, use, or disclosure. Babel also relies on reasonable measures to safeguard Personal Information in our possession, including:
The Internet and any communication thereon cannot be guaranteed to be secure at all times, and we cannot ensure or warrant the security of any Personal Information you provide us through this technology. In this regard, we have procedures to deal with any suspected data security breach and will notify you and any regulator of a suspected breach, as mandated by applicable law. Please note that electronic communication, particularly email, is not necessarily secure against interception. Babel uses industry-standard data collection and encryption systems to ensure the secure collection and transmission of your Personal Information. Please do not send sensitive data (e.g., Social Security, bank account, or credit card numbers) by email or web form. In the case of a Personal Information breach, which is likely to result in a risk to your rights and freedoms, we will notify it to the competent supervisory authority without undue delay.
You have the right to access, obtain a paper or electronic copy, review, rectify, update, restrict, object or erase all your Personal Information processed and stored by us, notably to confirm its accuracy.
If you reside within the EEA and UK, you may also exercise you right to portability of your Personal Information where the processing of Personal Information is based on your consent or for the performance of a contract and carried out by automated means. Please note that such a request could be limited to the sole Personal Information you provided to us or that we hold at that given time and subject to any relevant legal requirements and exemptions, including identity verification procedures.
As a global organization with business processes in operation across borders, we may transfer your Personal Information to Babel’s servers and entities inside or outside of the EEA and UK, to any Babel affiliate entity worldwide or to third-party partners, providers, vendors, or contractors, that are located inside or outside of the EEA and UK, for purposes described in the section “How We Share your Personal Information” above, including for the purpose of data processing or storage on behalf and under the control of Babel.
Babel implements cross-borders transfers in compliance with applicable privacy and data protection regulations, including Regulation (EU) 2016/679 of 27 April 2016 on the protection of personal data (the “GDPR”). Where mandated by applicable law, to ensure that your Personal Information does receive an adequate level of protection, Babel implements the appropriate measures to ensure that your Personal Information is treated across Babel affiliated entities and by the aforementioned third parties in a way that is consistent with and which respects the applicable privacy and data protection laws. Measures include the following: signing the Standard Contractual Clauses adopted by the European Commission, verifying the recipient has adopted Binding Corporate Rules or adheres to the EU-U.S. and Swiss-U.S. Privacy Shield Framework (if applicable).
The following department and personnel have been designated by Babel to protect your Personal Information and to receive your requests regarding your information. Department responsible for privacy protection: Legal Department
+65 8866 4877
381 Tanglin Road, #05-03, Singapore – 247965