The Growing Need for Business Intelligence in the Logistics Domain

The success of a business depends on how well the businessman interprets the minds of customers. To engage in a business and to glorify that business are two separate things. Wondering what makes the difference? The hairline difference is of Business Intelligence. One has to be extremely tactful to look through each department and each customer. Do not worry! Business Intelligence (BI) is no more your sole responsibility. There are efficient systems to aid for BI. Let’s have a look at how Business Intelligence can impact the Logistics Industry.   

Better and Informed Decisions

Business Intelligence smartly converts raw data into meaningful information without any human intervention. The use of advanced tools and techniques like Data Analysis and Data Visualization act like icing on the cake.

They make it possible for anyone, with any level of experience to derive valuable touchpoints from it. With less brainstorming on how to do, we get a chance to think of what more can be done. This opens new avenues for innovations. Research trends about profits, losses, likes and dislikes get clearer. Things get predictable and practical. This helps a lot in taking better and well-informed decisions.  

Cost Reduction

Business Intelligence resolves the cumbersome processes of Data Collection, Data Entry and Report Generation. This saves a lot of time and manual effort.

  • The time and effort saved can be utilized more efficiently. This ensures tangible cost benefits along with intangible benefits of time and energy. The frequency of data collection or report generation has no effect on the efficiency of the model. The reports remain highly presentable and attractive, with information well segregated and structured.

Streamlining the Flow of Data

Based on the derived insights, specific actions can be taken. Interactive dashboards could be made.

Key Performance Indicators (KPIs) can be highlighted. The dashboards provide real-time visualization of the various business processes viz. transportation system or supply chain. This means that things get updated without a second’s delay. The whole process gets streamlined and highly functional.  

Easily Understandable Information

You need not be an IT Expert to comprehend the information. What you get served by the BI tools are highly user-friendly.

It doesn’t matter whether you’re from a Computer or IT background, you can comfortably comprehend the extracted information. It can’t get any simpler than this. You get only what you need, nothing more and nothing less. You get a plethora of information viz. quality of materials, customer feedback etc. at the touch of a finger. All thanks to the powerful BI tools that are available.  

Improve Organizational Support Functions

An organization has several departments which work hand in hand. There is a considerable amount of interdependence between them.

At any time round the clock, any department might need updates and reports of the other. Depending on any person or a group for urgent tasks like these can cause delay. And, this delay is dangerous. The easiest way-out is reliance on Business Intelligence. BI automates most of these processes and gives an integrated view of the organization as a whole. This helps in eliminating any ambiguity or miscommunication, thus strengthening relations and decisions.  

Carrier Performance Evaluation

Logistics depends highly on punctuality. You need to strictly adhere to the timelines to survive the competition. For this, the performance of the carrier needs to be evaluated at every step.

The timeliness of delivery, state of goods received etc. need to be considered to assess the performance of the transporter. From routing to delivery, everything can be visualized. These metrics can be gauged via BI tools. Hence you and your delivery partner can remain informed with better and improved ways of monitoring. 

Reverse Logistics

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.BI can help in drastically reducing the overheads of reverse logistics. First things first, if the quality is maintained, the chances of inward return reduce significantly.

  • Still, if the customers return the order, it becomes tedious to map the returns against the correct order no., pricing details and other parameters. BI can do this stuff for you. It can carefully analyze the reasons for returns, estimate the time taken for the entire process and notify everything with minimal complication to the Business Leads. By taking charge of all the nail-biting task, BI lessens the overheads.  


Business Intelligence can take over a major portion of the monotonous nitty-gritty of your business. BI tools can take your business to the zenith of prosperity. Sit back, relax and let the BI offering by Babel do those wearisome tasks.