Babel

Data Science

5 Insights from Analyzing HR Best Practices in 2021

5 Insights from Analyzing HR Best Practices in 2021 Human capital has been one of the prime resources of a company. HR decisions are based on quality and not quantity, psychology rather than statistics. Thanks to advancements in the field of business intelligence, things are evolving.   Business Intelligence uses data […]

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BUSINESS INTELLIGENCE: Application in Insurance Industry

BUSINESS INTELLIGENCE: Application in Insurance Industry The business world is rapidly discovering the power and potential of big data. Today’s businesses have unprecedented access to data. Business performance, Market trends & Customer profile etc. help develop products and service offerings.     Data or Big data is categorized in two ways. […]

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What is Psychographic Segmentation?

What Is Psychographic Segmentation

A key ask of running a successful business is customer satisfaction.  Customers are the backbone of any business and their aspirations matter the most. But the problem is that all customers are not the same. They vary significantly in their tastes, preferences, lifestyle, and other characteristics. Also, their wants keep […]

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