Babel’s Digital Media Analytics engine helps you:
- Move beyond traditional SMM (Social Media & Marketing) tools & dashboards
- Understand what your direct (& indirect) customers & competitors are talking about
- Surface Real-time, Relevant & Reliable insights into your customers’ perception of your Product(s), Brand & Industry
- Decide & Engage highly targeted Segments of your audience in a highly personalized approach – at a fraction of your current effort & time
Organizations’ Marketing strategies must constantly adapt to the ever-evolving Digital Delivery channels of tomorrow.
Since the real key to evaluation of your Growth & Social Campaigns begins with capturing relevant Customers’ feedback, Babel helps you leverage State-of-the-Art technologies used by Social Platforms like Twitter & Facebook themselves.
Additionally, while most SMM dashboards appear quite exhaustive & help showcase numbers indicated by various social media sites, the real challenge lies in extracting meaningful conclusions & actionable insights from those beautiful charts & numbers.
This is where Babel helps you match your Digital Objectives to SMM activities.
Our expertise lies in helping you with :
- Faster & more Reliable Decisioning towards engaging Customers digitally
- Boosting Brand Awareness
- Identifying & Understanding Textual/Visual Engagements of your Brand
- Finding trending/viral topics of relevant interest alongside the sentiment towards each part/entity in these topics
- Determining the Psychographic profiles of people who engage you digitally
- Drive sales & leads – through highly targeted campaigns