Customer Profiling with Babel enables your organization to:
- Unearth similar, yet starkly different, groups of Customers who engage your products & brand – while focusing on how similar Customers view, perceive & engage with you
- Move beyond the fictional “personas” that teams have come to rely on
- Build the profile from factual data on Customers’ purchases/transactions, engagement behavior & demographics
- Get a clearer Macro & Micro view into your Customers intentions, while they engage with you
Historically, firms have always built & promoted their products/services keeping certain Customer Personas & attributes (e.g. age, gender, race) in mind – thus, working on the WHO & WHAT of a transaction.
Today & tomorrow’s fast-paced world is going to be led by firms focusing on the WHY of a transaction.
Babel’s proven Customer Profiling strategies help you move ahead, towards understanding why groups of Customer profiles engage specific products & services. This helps provide a more relevant match between your suite of Products & Customers.
Our expertise lies in helping you with :
- Customer Data-driven Profiling (Buying Behavior, Engagements, Location & Demography)
- Finding unknown clusters & groups within your existing Customer-base
- Refined Marketing strategy that customizes & best matches each Customer Profile to your Brand & Products
- Along the way, also helping reduce Customer Churn